Review #94: Sleaford Mods – Key Markets

Artist – Sleaford Mods
Album – Key Markets (2015)

Check it out – https://open.spotify.com/album/5v5XTM8IhfQUzKgaarEpPK

Sleaford Mods are a hip-hop/punk duo from Nottingham, UK. The group consists of Jason Williamson – vocals and Andrew Fearn – producer. Williamson worked in music before forming Sleaford Mods, being part of the band Unity Crescent, performing as a solo singer-songwriter and working with bands such as Spiritualized on a sessional basis. WIlliamson cites his influences as ranging from the mod culture to black metal to wu-tang clan and to rave, which displays where their original and eclectic sound comes from. Since 2007 the group have brought out 7 full length albums, including their most recent ‘Key Markets’.

Sleaford Mods are a taste of fresh air, a group that say what they want, do what they want and perform when and how they want, Key Markets being the perfect representation of this. Vocalist Williamson raps/sings with his strong yorkshire accent, swears as much as he probably does when generally talking, uses the slang that maybe many don’t understand and goes on rants about specific people and topics. All of this you’d think would scare the crap out of a record label, however Sleaford Mods have a message to share and they’re going to deliver it. The beats on ‘Key Markets’ range from heavy and quick to oddly soft, remaining pretty simple, but as a basis for Williamson’s hard hitting vocals. Williamson’s lyrical content and delivery seems genuine, almost like the songs are a way for him to empty all the aggression from his mind, contributing to the large “working class” sound along with artists like Mike Skinner (The Streets), Keith Flint (The Prodigy) and Johnny Rotten (Sex Pistols). My personal favourite songs are ‘Bronx in Six’ and ‘Face to Faces’.

Its great to be able to review so many fantastic albums from my local city (Nottingham), first Indiana and then Saint Raymond. All these artists are very different (which is great in itself) and this latest album by Sleaford Mods is a brilliant contribution, a sound and style that speaks to a different group of people.

8/10

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